VK also known as VKontakte is the most popular social networks at Europe and currently stay at ranking 19 for Alexa worldwide. VKontakte is the second largest social network service in Europe after Facebook. It is available in several languages, but particularly popular among Russian-speaking users around the world, especially in Russia, Ukraine, Uzbekistan, Azerbaijan, Kazakhstan, Moldova, Belarus and Israel. VK.com also often referred as Russian version of Facebook.
The VK social network also has its own page system. Facebook page popularity is count by how many likes it received. The VK page popularity is count by how many followers the page is received. As one of the famous social networks it allows users to send public and private messages to their contacts. Using VK you can create groups, events, public pages, share, tag images, audio, video, and play browser-based games. Vkontakte has over 215 million users in Russia and Eastern Europe.
VKontakte has 3 official languages – English, Russian, and Ukrainian, but there are other unofficial translations done by the users (including German, Spanish, Italian, Hebrew, Arabic etc.).
Many local businesses in CEE discovered the power of VKontakte and most of them create virtual presence in the network to increase their brand exposure. Companies generate dedicated pages and invest in creating communities of fans around them. So they could keep continued contact with their audience. Also, due to the targeted nature of VKontakte advertisement systems, it is easy for businesses to publish Ads to targeted audience based on parameters like: geography, demographic, hobbies, interests, education, birth dates, travel, gadgets used, etc
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You can create VK page after registering an account at VK.com. The VK page is almost similar to Facebook page and you will be familiar with it in short time. Here is the step on how to create VK / VKontakte Page:
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Vkontakte allows the changing of groups into public pages. This makes it easier for organizations and businesses which previously were only able to use groups to engage with their audience. It is free to create a public page and any member can do so easily. The only difference to Facebook is that you have to provide a phone number to get the page activated. As of today there are hundred public pages falling into the following categories: places, small business, companies, organizations, celebrities and goods.
It is exciting to follow developments introduced by this network and learn about its members. Bearing in mind that Vkontakte provides many opportunities for understanding how the product or brand is being perceived in various regions of Russia, not simply exclusive to major cities.
Hopefully, new changes will make Vkontakte a more pleasant place to be allowing their members to enjoy communication with each other. Despite all the criticism, Vkontakte will remain the most popular social network among Russian speakers, due to its main feature: free access to the massive library of video and music files.
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